Minimum beer order: £28.
Free local delivery on Fridays to B5, B11, B12, B13, B14, B15, B17, B27, B28, B29, B30, B31, B38, B47 & B90 - minimum order £14 for these postcodes for a limited time only.
Nationwide delivery also available. Delivery information.

Background:

Infinity Brewing Company Ltd. understands that your privacy is important to you and that you care about how your personal data is used. We respect and value the privacy of everyone who visits this website, https://infinitybrewing.uk/ (“Our Website”) and will only collect and use personal data in ways that are described here, and in a way that is consistent with Our obligations and your rights under the law.

Please read this Privacy Policy carefully and ensure that you understand it.

1. Information About Us

Our Website is owned and operated by Infinity Brewing Company Ltd., a limited company registered in England under company number 10070740.

Registered address: 169 Sladepool Farm Road, Birmingham, B14 5EB.

Main trading address: 169 Sladepool Farm Road, Birmingham, B14 5EB.

Email: This email address is being protected from spambots. You need JavaScript enabled to view it.

Phone: 07915 948058

2. What Does This Policy Cover?

This Privacy Policy applies only to your use of Our Website. Our Website may contain links to other websites. Please note that we have no control over how your data is collected, stored, or used by other websites and we advise you to check the privacy policies of any such websites before providing any data to them.

3. What Is Personal Data?

Personal data is defined by the General Data Protection Regulation (EU Regulation 2016/679) (the “GDPR”) and the Data Protection Act 2018 (collectively, “the Data Protection Legislation”) as ‘any information relating to an identifiable person who can be directly or indirectly identified in particular by reference to an identifier’.

Personal data is, in simpler terms, any information about you that enables you to be identified. Personal data covers obvious information such as your name and contact details, but it also covers less obvious information such as identification numbers, electronic location data, and other online identifiers.

4. What Are My Rights?

Under the Data Protection Legislation, you have the following rights, which we will always work to uphold:

  • The right to be informed about our collection and use of your personal data. This Privacy Policy should tell you everything you need to know, but you can always contact us to find out more or to ask any questions using the details in Part 12.
  • The right to access the personal data we hold about you. Part 11 will tell you how to do this.
  • The right to have your personal data rectified if any of your personal data held by us is inaccurate or incomplete. Please contact us using the details in Part 12 to find out more.
  • The right to be forgotten, i.e. the right to ask us to delete or otherwise dispose of any of your personal data that we hold. Please contact us using the details in Part 12 to find out more.
  • The right to restrict (i.e. prevent) the processing of your personal data.
  • The right to object to us using your personal data for a particular purpose or purposes.
  • The right to withdraw consent. This means that, if we are relying on your consent as the legal basis for using your personal data, you are free to withdraw that consent at any time.
  • The right to data portability. This means that, if you have provided personal data to us directly, we are using it with your consent or for the performance of a contract, and that data is processed using automated means, you can ask us for a copy of that personal data to re-use with another service or business in many cases.
  • Rights relating to automated decision-making and profiling. We do not use your personal data in this way.

For more information about our use of your personal data or exercising your rights as outlined above, please contact us using the details provided in Part 12.

It is important that your personal data is kept accurate and up-to-date. If any of the personal data we hold about you changes, please keep us informed as long as we have that data.

Further information about your rights can also be obtained from the Information Commissioner’s Office or your local Citizens Advice Bureau.

If you have any cause for complaint about our use of your personal data, you have the right to lodge a complaint with the Information Commissioner’s Office. We would welcome the opportunity to resolve your concerns ourselves, however, so please contact us first, using the details in Part 12.

5. What Data Do You Collect and How?

Depending upon your use of Our Website, we may collect and hold some or all of the personal and non-personal data set out in the table below, using the methods also set out in the table. We do not collect any ‘special category’ or ‘sensitive’ personal data.

Data Collected

How We Collect the Data

Identity Information including name, title, and date of birth.

Website registration form, contact tools, newsletter subscription form, order forms.

Contact information including address, email address and telephone number.

Website registration form, contact tools, newsletter subscription form, order forms.

Business information including business name, job title, profession.

Website registration form, contact tools, newsletter subscription form, order forms.

Profile information including preferences, interests, login details and purchase history.

Website registration form, newsletter subscription form, surveys, order forms, contact tools.

Technical information including IP address, browser type and version, operating system, device information, technical information. network information, web page visit information.

Browser information, form submissions, cookies, Google Analytics.

6. How Do You Use My Personal Data?

Under the Data Protection Legislation, we must always have a lawful basis for using personal data. The following table describes how we may use your personal data, and our lawful bases for doing so:

What We Do

What Data We Use

Our Lawful Basis

Registering you on Our Website

Identity Information, Contact Information, Business Information.

Consent, Contract, Legal obligation, Legitimate interests: to gain insights into our customer base in order to best target future business.

Administering Our Website

Identity Information, Contact Information, Business Information, Profile Information, Technical Information.

Consent, Legal obligation, Legitimate interests: keeping information up to date, website security.

Administering our business

Identity Information, Contact Information, Business Information, Profile Information, Technical Information.

Consent, Legal obligation, Legitimate interests: keeping information up to date.

Supplying our products

Identity Information, Contact information, Business Information, Profile Information.

Consent, Contract.

Communicating with you

Identity Information, Contact Information, Business Information.

Consent, Contract, Legitimate interests: sending important business updates, and order updates.

Supplying you with information by email that you have opted-in-to (you may opt-out at any time by using the ‘unsubscribe’ link at the bottom of mailings.

Identity Information, Contact Information.

Consent, Legitimate interests: sending newsletters and updates.

With your permission and/or where permitted by law, we may also use your personal data for marketing purposes, which may include contacting you by email, text message or post with information, news, and offers on our products. You will not be sent any unlawful marketing or spam. We will always work to fully protect your rights and comply with our obligations under the Data Protection Legislation and the Privacy and Electronic Communications (EC Directive) Regulations 2003, and you will always have the opportunity to opt-out. We will always obtain your express opt-in consent before sharing your personal data with third parties for marketing purposes and you will be able to opt-out at any time.

We will only use your personal data for the purpose(s) for which it was originally collected unless we reasonably believe that another purpose is compatible with that or those original purpose(s) and need to use your personal data for that purpose. If we do use your personal data in this way and you wish us to explain how the new purpose is compatible with the original, please contact us using the details in Part 12.

If we need to use your personal data for a purpose that is unrelated to, or incompatible with, the purpose(s) for which it was originally collected, we will inform you and explain the legal basis which allows us to do so.

In some circumstances, where permitted or required by law, we may process your personal data without your knowledge or consent. This will only be done within the bounds of the Data Protection Legislation and your legal rights.

7. How Long Will You Keep My Personal Data?

We will not keep your personal data for any longer than is necessary in light of the reason(s) for which it was first collected. Your personal data will therefore be kept for the following periods (or, where there is no fixed period, the following factors will be used to determine how long it is kept):

Type of Data

How Long We Keep It

Identity Information including name, title, and date of birth.

No fixed period; until it is no longer required in order to provide the service.

Contact information including address, email address and telephone number.

No fixed period; until it is no longer required in order to provide the service.

Business information including business name, job title, profession.

No fixed period; until it is no longer required in order to provide the service.

Profile information including preferences, interests, login details and purchase history.

No fixed period; until the account is terminated.

Technical information including IP address, browser type and version, operating system, device information, technical information, network information, web page visit information.

Personal data of this type will be kept for no fixed period; until the account is terminated.

Non-personal data of this type will be kept indefinitely in an anonymous, non-personally-identifiable format.

8. How and Where Do You Store or Transfer My Personal Data?

We may store or transfer some or all of your personal data in countries that are not part of the European Economic Area (the “EEA” consists of all EU member states, plus Norway, Iceland, and Liechtenstein). These are known as “third countries” and may not have data protection laws that are as strong as those in the UK and/or the EEA. This means that we will take additional steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation as follows:

  • Where we transfer your data to a third party based in the US, the data may be protected if they are part of the EU-US Privacy Shield. This requires that third party to provide data protection to standards similar to those in Europe. More information is available from the European Commission.

The security of your personal data is essential to us, and to protect your data, we take a number of important measures, including the following:

  • limiting access to your personal data to those employees, agents, contractors, and other third parties with a legitimate need to know and ensuring that they are subject to duties of confidentiality;
  • procedures for dealing with data breaches (the accidental or unlawful destruction, loss, alteration, unauthorised disclosure of, or access to, your personal data) including notifying you and/or the Information Commissioner’s Office where we are legally required to do so.

9. Do You Share My Personal Data?

We will not share any of your personal data with any third parties for any purposes, subject to the following exceptions.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

We may sometimes contract with the following third parties to supply certain services:

Recipient

Activity Carried Out

Sector

Location

Email marketing services (Mailchimp).

Newsletters, promotions, analytics.

Marketing.

US*.

Couriers (DPD, Royal Mail, UPS)

Delivery of orders

Delivery

UK

* Mailchimp certifies to the EU-US Privacy Shield framework

If any of your personal data is shared with a third party, as described above, we will take steps to ensure that your personal data is handled safely, securely, and in accordance with your rights, our obligations, and the third party’s obligations under the law, as described above in Part 8.

If any personal data is transferred outside of the EEA, we will take suitable steps in order to ensure that your personal data is treated just as safely and securely as it would be within the UK and under the Data Protection Legislation, as explained above in Part 8.

If we sell, transfer, or merge parts of our business or assets, your personal data may be transferred to a third party. Any new owner of our business may continue to use your personal data in the same way(s) that we have used it, as specified in this Privacy Policy.

In some limited circumstances, we may be legally required to share certain personal data, which might include yours, if we are involved in legal proceedings or complying with legal obligations, a court order, or the instructions of a government authority.

10. Can I Withhold Information?

You may access certain areas of Our Website without providing any personal data at all. However, to use all features and functions available on Our Website you may be required to submit or allow for the collection of certain data.

11. How Can I Access My Personal Data?

If you want to know what personal data we have about you, you can ask us for details of that personal data and for a copy of it (where any such personal data is held). This is known as a “subject access request”.

All subject access requests should be made in writing and sent to the email or postal addresses shown in Part 12.

There is not normally any charge for a subject access request. If your request is ‘manifestly unfounded or excessive’ (for example, if you make repetitive requests) a fee may be charged to cover our administrative costs in responding.

We will respond to your subject access request within one month of receiving it. Normally, we aim to provide a complete response, including a copy of your personal data within that time. In some cases, however, particularly if your request is more complex, more time may be required up to a maximum of three months from the date we receive your request. You will be kept fully informed of our progress.

12. How Do I Contact You?

To contact us about anything to do with your personal data and data protection, including to make a subject access request, please use the following details:

Email address: This email address is being protected from spambots. You need JavaScript enabled to view it.

Telephone number: 07915 948058.

Postal Address: Infinity Brewing Company Ltd., 169 Sladepool Farm Road, Birmingham, B14 5EB.

13. Changes to this Privacy Policy

We may change this Privacy Notice from time to time. This may be necessary, for example, if the law changes, or if we change our business in a way that affects personal data protection.

Any changes will be immediately posted on Our Website and you will be deemed to have accepted the terms of the Privacy Policy on your first use of Our Website following the alterations. We recommend that you check this page regularly to keep up-to-date. This Privacy Policy was last updated on 10th October 2020.