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Background:

These Terms of Use, together with any and all other documents referred to herein, set out the terms of use under which you may use this website, https://infinitybrewing.uk/ (“Our Website”). Please read these Terms of Use carefully and ensure that you understand them. Your agreement to comply with and be bound by these Terms of Use is deemed to occur upon your first use of Our Website. If you do not agree to comply with and be bound by these Terms of Use, you must stop using Our Website immediately.

The following documents may also apply to your use of Our Website:

Our Terms of Sale, available at https://infinitybrewing.uk/terms-of-sale, apply to your purchase of goods via Our Website.

Our Privacy Policy, available at https://infinitybrewing.uk/privacy-policy. This is also referred to below in Part 12.

Our Cookie Policy, available at https://infinitybrewing.uk/cookie-policy. This is also referred to below in Part 12.

1. Definitions and Interpretation

1.1 In these Terms of Use, unless the context otherwise requires, the following expressions have the following meanings:

“Account”

means an account required for a User to access and/or use certain areas of Our Website, as detailed in Clause 4;

“Content”

means any and all text, images, audio, video, scripts, code, software, databases and any other form of information capable of being stored on a computer that appears on, or forms part of, Our Website;

“User”

means a user of Our Website;

“User Content”

means any content submitted to Our Website by Users including, but not limited to, product reviews, product ratings ; and comments.

“We/Us/Our”

means Infinity Brewing Company Ltd., a company registered in England under company number 10070740, of 169 Sladepool Farm Road, Birmingham, B14 5EB.

2. Information About Us

2.1 Our Website, https://infinitybrewing.uk, is owned and operated by Infinity Brewing Company Ltd., a limited company registered in England under company number 10070740, of 169 Sladepool Farm Road, Birmingham, B14 5EB.

3. Access to Our Website

3.1 Access to Our Website is free of charge.

3.2 It is your responsibility to make any and all arrangements necessary in order to access Our Website.

3.3 Access to Our Website is provided “as is” and on an “as available” basis. We may alter, suspend or discontinue Our Website (or any part of it) at any time and without notice. We will not be liable to you in any way if Our Website (or any part of it) is unavailable at any time and for any period.

4. Accounts

4.1 Certain parts of Our Website (including the ability to purchase goods from Us) may require an Account in order to access them.

4.2 You may not create an Account if you are under 18 years of age.

4.3 When creating an Account, the information you provide must be accurate and complete. If any of your information changes at a later date, it is your responsibility to ensure that your Account is kept up-to-date.

4.4 We recommend that you choose a strong password for your Account, consisting of a combination of lowercase and uppercase letters, numbers, and symbols. It is your responsibility to keep your password safe. You must not share your Account with anyone else. If you believe your Account is being used without your permission, please contact Us immediately at This email address is being protected from spambots. You need JavaScript enabled to view it.. We will not be liable for any unauthorised use of your Account.

4.5 You must not use anyone else’s Account.

4.6 Any personal information provided in your Account will be collected, used, and held in accordance with your rights and Our obligations under the law, as set out in Clause 16.

4.7 If you wish to close your Account, you may do so at any time. Closing your Account will result in the removal of your information. Closing your Account will also remove access to any areas of Our Website requiring an Account for access.

4.8 If you close your Account, any User Content you have created on Our Website will be deleted or anonymised.

5. Intellectual Property Rights

5.1 With the exception of User Content (see Clause 6), all Content included on Our Website and the copyright and other intellectual property rights subsisting in that Content, unless specifically labelled otherwise, belongs to or has been licensed by Us. All Content (including User Content) is protected by applicable United Kingdom and international intellectual property laws and treaties.

5.2 Subject to sub-Clause 5.3, you may not reproduce, copy, distribute, sell, rent, sub-licence, store, or in any other manner re-use Content from Our Website unless given express written permission to do so by Us.

5.3 You may:

5.3.1 Access, view and use Our Website in a web browser (including any web browsing capability built into other types of software or app);

5.3.2 Download Our Website (or any part of it) for caching; and

5.3.3 Print one copy of any pages from Our Website.

5.4 Our status as the owner and author of the Content on Our Website (or that of identified licensors, as appropriate) must always be acknowledged.

5.5 You may not re-use any Content printed, saved or downloaded from Our Website without first obtaining a licence from Us (or our licensors, as appropriate) to do so. This does not prohibit the normal access, viewing and use of Our Website whether by business users or consumers.

6. User Content

6.1 User Content on Our Website includes (but is not necessarily limited to) product reviews, product ratings; and comments.

6.2 An Account is required if you wish to submit User Content. Please refer to Clause 4 for more information.

6.3 You agree that you will be solely responsible for your User Content. Specifically, you agree, represent, and warrant that you have the right to submit the User Content and that all such User Content will comply with Our Acceptable Usage Policy, detailed below in Clause 11.

6.4 You agree that you will be liable to Us and will, to the fullest extent permissible by law, indemnify Us for any breach of the warranties given by you under sub-Clause 6.3. You will be responsible for any loss or damage suffered by Us as a result of such breach.

6.5 You (or your licensors, as appropriate) retain ownership of your User Content and all intellectual property rights subsisting therein. When you submit User Content you grant Us an unconditional, non-exclusive, fully transferable, royalty-free, perpetual, worldwide licence to use, store, archive, syndicate, publish, transmit, adapt, edit, reproduce, distribute, prepare derivative works from, display, perform and sub-licence your User Content for the purposes of operating and promoting Our Website. In addition, you also grant Other Users the right to copy and quote your User Content within Our Website.

6.6 If you wish to remove User Content from Our Website, the User Content in question will be deleted or anonymised. Please note, however, that caching or references to your User Content may not be made immediately unavailable (or may not be made unavailable at all where they are outside of Our reasonable control).

6.7 We may reject, reclassify, or remove any User Content from Our Website where, in Our sole opinion, it violates Our Acceptable Usage Policy, or if We receive a complaint from a third party and determine that the User Content in question should be removed as a result.

6.8 We are not responsible for the content or accuracy, or for any opinions, views, or values expressed in User Content. Any such opinions, views, or values are those of the relevant User and do not reflect Our opinions, views, or values in any way.

7. Links to Our Website

7.1 You may link to Our Website provided that:

7.1.1 you do so in a fair and legal manner;

7.1.2 you do not do so in a manner that suggests any form of association, endorsement or approval on Our part where none exists;

7.1.3 you do not use any logos or trade marks displayed on Our Website without Our express written permission; and

7.1.4 you do not do so in a way that is calculated to damage Our reputation or to take unfair advantage of it.

7.2 You may link to any publicly accessible page of Our Website.

7.3 Framing or embedding of Our Website on other websites is not permitted without Our express written permission. Please contact Us at This email address is being protected from spambots. You need JavaScript enabled to view it. for further information.

7.4 You may not link to Our Website from any other site the main content of which contains material that:

7.4.1 is sexually explicit;

7.4.2 is obscene, deliberately offensive, hateful or otherwise inflammatory;

7.4.3 promotes violence;

7.4.4 promotes or assists in any form of unlawful activity;

7.4.5 discriminates against, or is in any way defamatory of, any person, group or class of persons, race, gender, religion, nationality, disability, sexual orientation, or age;

7.4.6 is intended or is otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;

7.4.7 is calculated or is otherwise likely to deceive another person;

7.4.8 is intended or is otherwise likely to infringe (or to threaten to infringe) another person’s privacy;

7.4.9 misleadingly impersonates any person or otherwise misrepresents the identity or affiliation of a particular person in a way that is calculated to deceive (obvious parodies are not included in this definition provided that they do not fall within any of the other provisions of this sub-Clause 7.4);

7.4.10 implies any form of affiliation with Us where none exists;

7.4.11 infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, trade marks and database rights) of any other party; or

7.4.12 is made in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.

8. Links to Other Websites

8.1 Links to other sites may be included on Our Website. Unless expressly stated, these sites are not under Our control. We neither assume nor accept responsibility or liability for the content of third party sites. The inclusion of a link to another site on Our Website is for information only and does not imply any endorsement of the sites themselves or of those in control of them.

9. Liability and Disclaimers

9.1 Nothing on Our Website constitutes advice on which you should rely. It is provided for information purposes only.

9.2 Insofar as is permitted by law, We make no representation, warranty, or guarantee that Our Website will meet your requirements, that it will not infringe the rights of third parties, that it will be compatible with all software and hardware, or that it will be secure.

9.3 We make reasonable efforts to ensure that the Content on Our Website is complete, accurate, and up-to-date. We do not, however, make any representations, warranties or guarantees (whether express or implied) that the Content is complete, accurate, or up-to-date. Please note that this exception does not apply to information concerning goods for sale through Our Website. Please refer to Our Terms of Sale for more information: https://infinitybrewing.uk/terms-of-sale.

9.4 To the fullest extent permissible by law, We accept no liability to any User for any loss or damage, whether foreseeable or otherwise, in contract, tort (including negligence), for breach of statutory duty, or otherwise, arising out of or in connection with the use of (or inability to use) Our Website or the use of or reliance upon any Content (including User Content) included on Our Website.

9.5 If you are a business user, We hereby exclude all implied conditions, warranties, representations or other terms that may apply to Our Website or Content. We will not be liable for any loss of profits, sales, business or revenue; loss of business opportunity, goodwill or reputation; loss of anticipated savings; business interruption; or for any indirect or consequential loss or damage.

9.6 We neither assume nor accept responsibility or liability arising out of any disruption or non-availability of Our Website resulting from external causes including, but not limited to, ISP equipment failure, host equipment failure, communications network failure, natural events, acts of war, or legal restrictions and censorship.

9.7 The limitations of liability included in this Clause 9 apply only to the use of Our Website and not to the sale of goods, which is governed separately by Our Terms of Sale https://infinitybrewing.uk/terms-of-sale.

10. Viruses, Malware and Security

10.1 We exercise all reasonable skill and care to ensure that Our Website is secure and free from viruses and other malware.

10.2 You are responsible for protecting your hardware, software, data and other material from viruses, malware, and other internet security risks.

10.3 You must not deliberately introduce viruses or other malware, or any other material which is malicious or technologically harmful either to or via Our Website.

10.4 You must not attempt to gain unauthorised access to any part of Our Website, the server on which Our Website is stored, or any other server, computer, or database connected to Our Website.

10.5 You must not attack Our Website by means of a denial of service attack, a distributed denial of service attack, or by any other means.

10.6 By breaching the provisions of sub-Clauses 10.3 to 10.5, you may be committing a criminal offence under the Computer Misuse Act 1990. Any and all such breaches will be reported to the relevant law enforcement authorities and We will cooperate fully with those authorities by disclosing your identity to them. Your right to use Our Website will cease immediately in the event of such a breach.

11. Acceptable Usage Policy

11.1 You may only use Our Website in a manner that is lawful and that complies with the provisions of this Clause 11. Specifically:

11.1.1 you must ensure that you comply fully with any and all local, national or international laws and/or regulations;

11.1.2 you must not use Our Website in any way, or for any purpose, that is unlawful or fraudulent;

11.1.3 you must not use Our Website to knowingly send, upload, or in any other way transmit data that contains any form of virus or other malware, or any other code designed to adversely affect computer hardware, software, or data of any kind; and

11.1.4 you must not use Our Website in any way, or for any purpose, that is intended to harm any person or persons in any way.

11.2 When submitting User Content (or communicating in any other way using Our Website), you must not submit, communicate or otherwise do anything that:

11.2.1 is sexually explicit;

11.2.2 is obscene, deliberately offensive, hateful or otherwise inflammatory;

11.2.3 promotes violence;

11.2.4 promotes or assists in any form of unlawful activity;

11.2.5 discriminates against, or is in any way defamatory of, any person, group or class of persons, race, gender, religion, nationality, disability, sexual orientation or age;

11.2.6 is intended or otherwise likely to threaten, harass, annoy, alarm, inconvenience, upset, or embarrass another person;

11.2.7 is calculated or is otherwise likely to deceive;

11.2.8 is intended or otherwise likely to infringe (or threaten to infringe) another person’s right to privacy or otherwise uses their personal data in a way that you do not have a right to;

11.2.9 misleadingly impersonates any person or otherwise misrepresents your identity or affiliation in a way that is calculated to deceive (obvious parodies are not included within this definition provided that they do not fall within any of the other provisions of this sub-Clause 11.2);

11.2.10 implies any form of affiliation with Us where none exists;

11.2.11 infringes, or assists in the infringement of, the intellectual property rights (including, but not limited to, copyright, patents, trade marks and database rights) of any other party; or

11.2.12 is in breach of any legal duty owed to a third party including, but not limited to, contractual duties and duties of confidence.

11.3 We reserve the right to suspend or terminate your access to Our Website if you materially breach the provisions of this Clause 11 or any of the other provisions of these Terms of Use. Specifically, We may take one or more of the following actions:

11.3.1 suspend, whether temporarily or permanently, your Account and/or your right to access Our Website;

11.3.2 remove any User Content submitted by you that violates this Acceptable Usage Policy;

11.3.3 issue you with a written warning;

11.3.4 take legal proceedings against you for reimbursement of any and all relevant costs on an indemnity basis resulting from your breach;

11.3.5 take further legal action against you as appropriate;

11.3.6 disclose such information to law enforcement authorities as required or as We deem reasonably necessary; and/or

11.3.7 any other actions which We deem reasonably appropriate (and lawful).

11.3.8 We hereby exclude any and all liability arising out of any actions (including, but not limited to those set out above) that We may take in response to breaches of these Terms of Use.

12. Privacy and Cookies

12.1 Use of Our Website is also governed by Our Cookie and Privacy Policies, available from https://infinitybrewing.uk/cookie-policy and https://infinitybrewing.uk/privacy-policy . These policies are incorporated into these Terms of Use by this reference.

13. Changes to these Terms of Use

13.1 We may alter these Terms of Use at any time. Any such changes will become binding on you upon your first use of Our Website after the changes have been implemented. You are therefore advised to check this page from time to time.

13.2 In the event of any conflict between the current version of these Terms of Use and any previous version(s), the provisions current and in effect shall prevail unless it is expressly stated otherwise.

14. Contacting Us

To contact Us, please email Us at This email address is being protected from spambots. You need JavaScript enabled to view it. or using any of the methods provided on Our contact page at https://infinitybrewing.uk/contact.

15. Communications from Us

15.1 If We have your contact details (if, for example, you have an Account) We may from time to time send you important notices by email. Such notices may relate to matters including, but not limited to, service changes, changes to these Terms of Use, Our Terms of Sale, and changes to your Account.

15.2 We will never send you marketing emails without your express consent. If you do give such consent, you may opt out at any time. Any and all marketing emails sent by Us include an unsubscribe link. If you opt out of receiving emails from Us at any time, it may take up to seven business days for Us to comply with your request. During that time, you may continue to receive emails from Us.

15.3 For questions or complaints about communications from Us (including, but not limited to marketing emails), please contact Us at This email address is being protected from spambots. You need JavaScript enabled to view it. or via https://infinitybrewing.uk/contact.

16. Data Protection

16.1 All personal information that We may use will be collected, processed, and held in accordance with the provisions of EU Regulation 2016/679 General Data Protection Regulation (“GDPR”) and your rights under the GDPR.

16.2 For complete details of Our collection, processing, storage, and retention of personal data including, but not limited to, the purpose(s) for which personal data is used, the legal basis or bases for using it, details of your rights and how to exercise them, and personal data sharing (where applicable), please refer to Our Privacy Policy: https://infinitybrewing.uk/privacy-policy and Cookie Policy: https://infinitybrewing.uk/cookie-policy.

17. Law and Jurisdiction

17.1 These Terms of Use, and the relationship between you and Us (whether contractual or otherwise) shall be governed by, and construed in accordance with, English law.

17.2 If you are a business, any disputes concerning these Terms of Use, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the exclusive jurisdiction of the courts of England and Wales.

17.3 If you are a consumer, any disputes concerning these Terms of Use, the relationship between you and Us, or any matters arising therefrom or associated therewith (whether contractual or otherwise) shall be subject to the jurisdiction of the courts of England, Wales, Scotland, or Northern Ireland, as determined by your residency.